Here’s an exercise for you: log on to your Favorite social site (Facebook, Twitter, Tumblr, Instagram, Vine… we know you use one of these sites, don’t lie) and check out the feed. My gut tells me it won’t take you long before you reach a photo, status, tweet, video clip or newspaper that contains a cute animal in one way or another. In fact, you probably “liked” some of them, if you didn’t personally post one (or all) of them yourself. Let’s face it: the Internet is a crazy animal, and he has every right to be. On the Web, animals are superstars… and that’s not really an expression anymore (let me quote from the movie Grumpy Cat).
Is this dedication of the Internet to the pretty blurry things that lie dormant in us simply a natural extension of what we love in real life, or has the Web raised our love of pets and brought it to a whole other place (borderline weird)?
The four-legged popular crowd
Edgemere Ltd., an equestrian store based in England, has published an infographic that perfectly illustrates the extent of the internet’s attachment to pets and pets. Only YouTube offers a wide selection of cats, dogs, horses and fantastic, cute and fun animals, and everything you have of the viral animal. You have a dog chasing a group of deer (8.9 million views), a golden eagle capturing almost a baby (42.5 million views), a cat struggling against a toaster (3.4 million views) and nine minutes of stupidity (11.5 hours) million), among a host of other animal videos that have aroused the interest of millions of people and that have been ranked in numerous favorites lists.
The Web also hosts some celebrities, such as Grumpy Cat, whose popularity is so great that Twitter justifies it, justifying the inclusion of the word “Real”. There is also the pretty Pomeranian furball named Boo (who would have more Facebook likes it than Will.I.am and who was the victim of a death hoax that stormed the Web) and Sockington, a household cat who has more followers on Twitter than Sir Paul McCartney. They all have Facebook pages like famous people. “They” Tweets like the rest of us, except for their followers who are much more interested in their activities than ours. Do you have millions of people waiting to hear a tweet or a message from your adorable paws? I didn’t mean it.
And there is no indication that any of these pets will slow down.[nextpage title=””]
Animal social networks and the evolution of I Can Have Cheezburger?
Anyone who has ever visited the virtual block before knows what a lolcat is and has probably spent an hour or two browsing the wealth of fun animal images on I Can have Cheezburger, one of the largest humorous websites on the Internet. The massive popularity of the site has given rise to a multitude of creature-centered sites that aim to alleviate bad moods and reduce stress levels. If there is one thing our animal love has done for social media, it is an open door to their coming. sit down and sit down in our comfortable towers as we spend hour after hour sucking up all the information we can from other people’s lives (because in reality, that’s all you do on Facebook and Twitter and so on, amirite?)
There are a multitude of pet lovers on the World Wide Web and, fearing to overload the usual social media with articles that prove this eternal affection, a number of them have turned to specialized social networks for pet owners and owners. their dear non-human companions. Some platforms have even gone so far as to adapt their services as if the animals themselves were registering for online profiles.
“According to The Telegraph in the UK, one in 10 pets has a social media profile,” said Gabriel Mederos, head of public relations and Corporate Affairs at Nestlé Purina Pet-Care Company. “People seem to want to share information about their pets and social media is a great way to share this information. Mark Zuckerberg’s dog Beast has its own Facebook page with more than 1.5 million likes. This is a testament to the commitment people feel with their pets. “
PawsWay is Nestlé Purina’s pet social network, which offers many resources to dog and cat lovers at all stages of pet ownership. Whether you are considering adopting a pet, have a new pet or have recently lost a pet, the site offers members a platform to ask questions, share Stories, post photos and seek expert advice. “We designed PawsWay to be a hub for all things pet-friendly and, most importantly, to have an interactive network,” adds Mederos.[nextpage title=””]
Yummypets is another animal social network that has recently been launched in the UK. It is the number one “social work” in France, where it was launched more than a year ago. Pet ” parents “can create profiles for their pets, browse classified ads, manage veterinary appointments, post” missing animals ” advisories, and join animal-based discussion forums. “Most of the activity on the site consists of comments and friendliness towards other pets,” said Charlie Léon, head of international brand at Yummypets. “We will also launch a location feature so pet owners can easily find businesses nearby. This service will also be free, like all others on the site. “
Cute Overload paved the way for these networks. It was the perfect place to get your adorable solution, a trend that quickly spread over the Web. Of course, we now see that we are not only looking at pictures of cute animals, we also need to create profiles for them.
Why are animal social networks becoming so popular these days? How do they differ from publishing pet-oriented content on social media sites such as Facebook? “We noticed some time ago that many Facebook users have started to create profiles for their pets,” says Léon. “At first, a lot of people thought it was cool and funny, but after a while, it was clear that Facebook was not the place for passionate pet owners who loved their pets.”For a passionate animal, sharing this passion. It will be difficult to contain and even with a complete platform such as Facebook, an overload of cat photos and puppy videos can contribute to social media fatigue for the average viewer.
“We believe that social networks of niche animals provide people with a platform where they can share, interact, ask questions and publish their opinions on everything related to domestic animals. Most members of animal social networks use these platforms as a space to communicate exclusively about animals, in an environment that encourages conversations with animals, ” adds Mederos.
It is quite simple to know why animal social networks exist and become a more accepted sub-genre of social networks: as long as social media thrives, there will always be a demand for a point of sale to talk about a given topic (any topic). , really) excessively, without irritating others who are not so zealous. This includes animals and the joys of owning a pet.
What about why people create Facebook or Twitter and other social networking profiles for their pets? According to Mederos, people are inclined to create profiles for their pets so that they can introduce their fur friends to the community, giving them a voice and involving them virtually in the conversation. “Pets are great topics of conversation – pet lovers may want to create profiles for their pets to” break the ice.”
“Domestic animals play an important role in the lives of their owners, that’s for sure. Sharing a picture of your pet is like sharing a picture of your child: the feeling of pride and love is the same, ” said Léon.[nextpage title=””]
Animals online: Keep ‘em comin’!
Perhaps the best attempt to explain why the Internet loves animals so much (enough to dedicate pages to them and set up a pet) is made in visual form.
Especially when they’re having trouble with life, is so cute and stuff.
Or when they act like humans – we dress them up anyway. It’s really fun to imagine what they’d look like.
Don’t you feel better already? Of course, if you want more concrete reasons (seriously, after all, you’re not just in an acute coma?), There are many. Studies indicate that looking at pictures of animals at work can make you more productive. In fact, the human brain has a very distinct way of reacting to animal images, unique in how it responds to people, places or objects (which could explain why a photo of anaconda also scares you). Combine these instincts with the time we spend online, at our desk or looking at the screen in any way, and our affinity for mixing the internet and animals makes sense.
Of course, there are not only neurons and stimuli; it’s really very simple. Social networks and web trends come and go. Your MySpaces, your Xangas, your Bloggers, your Friendster-there is no guarantee that they or any other social networking product will be forever. But one thing will always remain: puppies and kittens are simply serious, so kind.